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Viv BrandOS · Style Guide & Design System Beta
Most brand guides die in a PDF nobody opens. The BrandOS Style Guide & Design System is a living brand guide that travels with your team — voice, color, type, accessibility, and AI policy, all in one link that's always current and ready to use. Try it right here.
A living link · Nothing to install · Built to grow with your mission
See it live
Below is the real app — ours. Switch your role, browse the Library, copy a color token, check the contrast. This is the product.
Why BrandOS
Four ideas it's built on.
It lives on the web, updates in real time, and is ready the moment someone needs it — no stale PDFs.
From the dean to the new hire to the freelancer — everyone gets the same colors, type, voice, and rules, instantly.
Copy a hex, grab a logo, check the voice — yourself, right now. Using the brand should feel like a gift, not a permission slip.
New programs, campaigns, sub-brands — BrandOS bends to fit what comes next, the way a real partner does.
What's inside
Story and system, side by side. Each section is interactive, current, and built to be used.
How the brand sounds — with we-say / we-don't examples and a tone spectrum.
Click-to-copy hex, RGB, and CSS variables. The same values power every surface.
Live specimens, scale, and pairing rules — display and body, working together.
The real mark, clear space, reversed forms — plus the family of sister brands.
One consistent icon system, sized and stroked to match the brand.
Photography and illustration direction — radically human, light-filled.
How things move — calm, certain, and reduced-motion friendly.
Built to WCAG 2.1 AA, with a live contrast checker and a plain checklist.
Clear yes / no / always rules for using AI on the brand — honest and current.
Logo packs, color tokens, fonts, and the full guide — take the tools and go.
Start with a guide. Grow into a system.
A token is a brand decision saved under a name, like color-brand-violet → #351965. BrandOS stores your colors and type in the open W3C Community Group design-token format — the same $value / $type JSON that Figma, Style Dictionary, and your codebase already speak. Copy them today, grow them into live components tomorrow, and take them anywhere. Tokens are the bridge.
Built on the open W3C Community Group design-token format — an open standard, not our lock-in.
Who it's for
Colleges, schools, and departments that need one identity across a thousand contributors.
Systems and centers where a coherent, governed brand is non-negotiable.
Teams scaling fast who need everyone on-brand without a design bottleneck.
Parents with sub-brands and sister brands that share a mark and a story.
Explore the toolkit
Style Guide & Design System is the BrandOS tool you can explore right now (it's the demo above). Here's the rest of the kit — what's live, and what's coming.
Turn one logo into a living wardrobe of color, motion, and occasion — lock what's sacred, play with the rest.
Heads up: right now it's built around the Viv logo — so you're playing with our mark, not yours — and the experience is getting a big upgrade.
Open the Logo Customizer →Buyer advocacy, consultation, and custom plugin work to tame your asset library — so the right file is always one search away.
See DAM Support →Automated brand, accessibility, and SEO health checks across your whole site.
Set the rules once; BrandOS flags off-brand work before it ships.
Spin up on-brand landing pages, social, and email kits in minutes.
Stand up branded microsites and migrate sites without losing the brand.
Route assets for review and sign-off, with the brand baked into every step.
"Viv is the Lady of the Lake, who placed Excalibur in the hero's hand. We equip our clients with powerful tools for their missions. BrandOS is the one we hand you."— The Viv promise
Your turn
See what BrandOS looks like in your colors, your voice, your mission. We never leave you hanging.